AI-Powered Feedback Platform

CBSE · ICSE · State Board · NEP 2020 & NCF-SE aligned

Listening to parents builds trust,
Trust builds schools.

Transform parent feedback into visible outcomes.
AI organizes feedback into priority areas, tracks accountability across staff and vendors, and delivers transparent progress to parents.

Start Free See how it works

No credit card required · Setup in 10 minutes · No ERP integration needed · 24×7 support

Built for K–12 schools · Scales across colleges, universities, coaching centres, and training academies

2,184

Responses received

3.1

Avg rating / 5

Critical priority

64%

Resolved

Water Dispenser Hygiene

500 responses · 22.9%

Critical

Science Lab Access for Middle School

700 responses · 32.0%

In Progress

Exam Schedule Released Too Late

406 responses · 18.6%

Open

The Challenge

Parents have opinions. You rarely hear them in time.

⚠ The Wake-Up

Students leave.

An unhappy parent tells 10 others before they tell you. By the time you hear about it, the admission form is already filled somewhere else.

⚠ The Warning Sign

Recurring issues, eroding trust.

When the same concerns repeat with no visible response, parents stop raising them. Silence isn't satisfaction -- it's the last stage before they leave.

⚠ The Blind Spot

PTMs hear 5. You have 500.

The same handful speak at every meeting. The rest -- with real concerns -- stay silent. The signals are there. No way to hear them.

⚠ The Gap

NEP mandates it.

Parent engagement is now a compliance expectation -- NEP 2020 and NCF-SE. PTMs and WhatsApp groups help, but assessors need documented evidence of systematic feedback, analysis, and action.

How it works

Parents speak. Schools act. Parents see.

Not a survey. Not a complaint box. A lightweight, standalone feedback system with AI analysis, issue tracking, and a closed loop back to parents. No integration with your existing systems required.

STEP 1

Set Up

Pick a template, configure categories. Ready in 10 minutes.

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STEP 2

Share Secure Link

Share in your existing school channels. Parents can respond in 30 seconds. No app needed.

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AI Engine

STEP 3

AI-Powered Insights

AI clusters feedback into specific, actionable issues with priority levels.

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STEP 4

Assign & Resolve

Assign to staff, track status, add notes. Full audit trail built in.

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STEP 5

Publish Response

Share what you did, issue by issue. Close the loop with parents.

Raw Feedback

hundreds of parent responses

Actionable Issues

clustered, prioritised & ready to act on

Workflow flexibility

Works the way your school works.

Not every school needs the same workflow. Feedback Loop adapts to how much you want to do -- starting simple, growing with you.

Mode 1

Collect & Analyse

Run the feedback cycle. AI groups responses into specific issues, flags critical priorities, and gives you the full picture -- no internal tracking required.

Good for School leaders who want to understand parent sentiment without changing internal processes yet.

Mode 2

Collect & Resolve

Add the issue tracker. Assign issues to your team or external service providers -- transport, canteen, uniforms. Each sees only their assigned issues. Build accountability and an internal audit trail -- all without publishing anything to parents.

Good for Schools that want internal ownership of issues and a paper trail for regulators or trust boards.

Mode 3

Full Loop

Collect feedback, resolve internally, and publish a School Response back to parents -- issue by issue, in your own words. Close the loop. Build lasting trust. Drive referrals.

Good for Schools ready to differentiate on parent trust -- and turn satisfied parents into their strongest marketing channel.

Capabilities

Everything you need. Nothing you don't.

For Parents

Share & be heard

Multi-Topic Feedback

Pick topics you care about, rate each with stars, add comments. All on one screen.

Mobile-First

30 seconds, no app, no login. Designed for parents on WhatsApp.

Anonymous by Design

Schools can ask, parents always decide. Identifying fields are always optional — we never require a parent to leave their name.

Secure Feedback Links

Tokenized URL per cycle. Prevents misuse. Share on WhatsApp or print QR.

Published School Response

See what the school did about each issue raised. Issue by issue. Transparency builds trust.

For Management

Insights & control

Owner, Director

AI-Powered Insights

AI clusters feedback into specific issues, assigns priority, detects sentiment. Not just categories.

Dashboard at a Glance

Open a cycle and instantly know where things stand. What needs attention, what's resolved.

Compare Cycles Over Time

Track satisfaction trends across terms. Evidence of continuous improvement.

Role-Based Access Control

Management, FBL Coordinator, Staff — each sees only what they should. Delegate without losing control.

School Response Publishing

Publish a transparent response to every issue raised. Parents see exactly what actions the school is taking.

Custom Categories & Provider Access

Add feedback categories for any service — transport, uniforms, canteen. Assign issues to external providers with scoped access. They see only what's assigned to them.

Full Audit Trail

Every action logged — who assigned what, when resolved. Exportable as CSV. Ready for compliance.

For FBL Coordinator & Staff

Track & resolve

Principal, HM, Admin, Coordinator

Issue Tree View

Issues grouped by category. Expand, collapse, filter by status, priority, sentiment.

Assign & Track Issues

Assign to staff, track status changes, set deadlines. Nothing falls through the cracks.

Add Notes & Resolution

Staff adds notes, resolution details. Full history preserved in audit trail.

Backlog

Unresolved issues carry forward to the next cycle. Nothing gets lost.

Coming Soon

On the roadmap

WhatsApp Notifications

Notify parents when responses are published — via WhatsApp Business API

Compliance Reports

Formatted reports for compliance reviews and accreditation assessments

Multi-Campus View

Consolidated dashboard across branches

NEP 2020 · NCF-SE 2023

Not just feedback. Your compliance layer.

NEP 2020 and NCF-SE mandate systematic parent engagement. Assessors ask for evidence. Feedback Loop gives schools both — the mechanism and the documentation.

NEP 2020 Relevance NCF-SE 2023 Relevance

Anonymous Feedback

Schools can ask, parents always decide. Identifying fields are always optional. Parents speak honestly without fear — the foundation of genuine engagement.

Structured Cycles

Termly feedback cycles create a documented rhythm of parent engagement — not ad-hoc, not once-a-year.

AI Issue Detection

Hundreds of responses clustered into specific, prioritised issues. Evidence that feedback was systematically analysed.

Full Audit Trail

Every action timestamped — who assigned what, when resolved, what notes were added. Exportable as CSV for inspections.

Published Responses

School's response to every issue shared back with parents. Documented proof that feedback was heard and acted upon.

Cycle Comparison

Track satisfaction trends across terms. Evidence of continuous improvement — the strongest proof an assessor can see.

Roles

Built for everyone. You stay in control.

Parents, Management, FBL Coordinator, and Staff -- everyone has a place in the feedback loop.

External

Parents

Gets a link on WhatsApp. Picks topics, taps star ratings, submits in 30 seconds. No app, no login. Anonymous unless they choose to share their name.

Pick topics they care about

Rate and comment per topic

Anonymous by default — identity fields always optional

See published school response

Full Control

Management

Owner, Director. Owns the system. Configures cycles, controls access, delegates to the FBL Coordinator. Full visibility at all times.

Configure templates & cycles

See all reports and raw data

Control FBL Coordinator access per cycle

Manage users and school settings

Delegated Access

FBL Coordinator

The Principal, HM, Admin, or Coordinator gets access when Management delegates a cycle — sees all issues, assigns staff, and tracks resolution. A clean operational view.

See all issues for delegated cycles

Assign staff to resolve issues

Take and resolve issues directly

Cannot change templates or settings

Cannot see raw feedback comments

Task-Focused

Staff

Teaching and Non-Teaching staff work on assigned issues — updating status, adding notes, and coordinating resolution. See only what is assigned to them.

See anonymised feedback detail

Update issue status and add notes

Cannot see parent identity

Cannot access reports or settings

Section	Policy Requirement	How FBL Addresses It
§7.7	SMCs/SCMCs with parent & community participation "School Complex Management Committees... for more robust and improved governance, monitoring, oversight, innovations, and initiatives by local stakeholders. Building such larger communities of schools, school leaders, teachers, students, supporting staff, parents, and local citizens"	FBL gives every parent a structured, anonymous channel to feed into SMC/SCMC governance — not just the vocal few at PTMs
§7.9	School Development Plans (SDPs) with SMC involvement "Schools will develop their plans (SDPs) with the involvement of their SMCs... The SMC and SCMC will use the SDP and SCDP for oversight of the functioning and direction of the school"	AI-clustered issues from FBL directly feed school development planning with data, not anecdotes
§8.5(c)	SSSA — Transparent self-disclosure & grievance adjudication "Transparent public self-disclosure of all the basic regulatory information... will be used extensively for public oversight and accountability" "Any complaints or grievances from stakeholders... shall be adjudicated"	Published school responses = self-disclosure. Issue lifecycle (open → assigned → resolved) with audit trail = grievance mechanism
§8.5(d)	SQAAF — School Quality Assessment & Accreditation Framework "The SCERT will develop a School Quality Assessment and Accreditation Framework (SQAAF) through wide consultations with all stakeholders"	FBL provides longitudinal governance data (response rates, resolution rates, satisfaction trends) for SQAAF accreditation
§8.6	Accountability with multiple feedback sources "It will have multiple sources of feedback and assessment, to ensure a full view of the performance"	FBL is one of those multiple feedback sources — the parent perspective, collected systematically every term
§8.11	Child safety — reporting mechanisms "Clear, safe, and efficient mechanisms for reporting and for due process on any infractions against children's/adolescents' rights or safety"	Anonymous feedback lets parents raise sensitive safety concerns (bullying, hygiene, discrimination) without fear of retaliation

Section	Policy Requirement	How FBL Addresses It
Part E, Ch.4 (p.535)	Community & Family Engagement "Parents and family must be co-partners with the school in their children's learning and development. Communication with parents needs to be frequent and ongoing, with parents being treated as indispensable partners in the process of the child's education."	FBL's termly feedback cycles create a frequent, ongoing rhythm of two-way communication — collect feedback, then publish what the school did about it
Part E, Ch.4 §4.1.3 (p.537)	Parent Teacher Meetings "Parents and families must be treated as indispensable partners in the process, not as people who are availing of a service or people who need to be given only progress reports to." "Communication with parents and families need to be frequent and ongoing."	FBL supplements PTMs with continuous, anonymous feedback — capturing voices that stay silent in meetings, going beyond one-way reporting
Part E, Ch.4 §4.2 (p.538)	School Management Committees "Mothers, school alumni, local people with expertise in relevant areas of school functioning, and those with exemplary public spirit should be included as SMC members." "The plan must also have mechanisms to review the progress of work done in the school." "The relationship should not be limited to only sharing updates on student progress, resource mobilisation, or participation as an audience in school functions."	FBL feeds data-driven, AI-clustered inputs into SMC meetings — replacing anecdotal reports with structured evidence of parent concerns and school actions
Part D, Ch.2 §2.2.2 (p.507)	Engaging with Parents, Families & Communities "Schools need to build quality relationships with parents or families, and the community to not only assist student learning, but also fulfil the larger role a school is expected to play in the life of the community it serves."	FBL creates a structured channel for quality relationships — not just event invitations, but genuine listening and visible action on concerns
Part D, Ch.2 §2.3.1 (p.510)	School Development Plan "Processes for communicating decisions, expectations, and feedback must be well planned. Most of the communication should be through formal meetings and properly documented." "The participation of the community, and SMC is also crucial in this endeavour."	FBL documents every feedback cycle, issue, assignment, and resolution — properly documented with full audit trail and CSV exports
Part D, Ch.2 §2.3.4 (p.512)	Ensuring Student Safety Covers physical safety (§2.3.4.1), emotional safety (§2.3.4.2), intellectual safety (§2.3.4.3), bullying prevention (§2.3.4.4), and preventing sexual harassment (§2.3.4.5). "Students could use such opportunities to openly express their discomfort, fears, and anxieties about any spaces, objects, people..."	Anonymous feedback lets parents raise sensitive safety concerns — bullying, hygiene, discrimination — without fear of retaliation against their child

Early feedback

What school leaders say

★★★★★

"Once we started publishing responses to parents after every cycle, something shifted. Parents stopped second-guessing us -- they started referring us. We added 40+ new admissions this academic year and our re-enrollment rate went up by 18%. I didn't expect a feedback tool to do that."

School Director

CBSE School, Pune -- Name withheld

★★★★★

"Parents who feel heard don't leave. We used to lose 15-20 students every year to competing schools. This year we lost 4. The difference is that parents now see us act on what they say -- every term, without fail. Word spreads faster than any advertisement we've ever run."

School Owner

ICSE School, Hyderabad -- Name withheld

Plans

Start free. Pay only when it works.

Your first feedback cycle is always free -- no credit card, no commitment. See the results, then decide.

Starter

Free

Try it -- no commitment

1 feedback cycle
Up to 400 responses per cycle
2 roles, Max 5 Users (Management & Staff)
Dashboard & issue tracking
AI-powered issue detection

Growth

Per Cycle

Pay as you go

Everything in Starter
1 additional feedback cycle (Total 2)
Up to 2,000 responses per cycle
All 3 roles, 20 Users
School Response publishing
School logo branding

Listening to parents builds trust,Trust builds schools.

Set Up

Share Secure Link

AI-Powered Insights

Assign & Resolve

Publish Response

Multi-Topic Feedback

Mobile-First

Anonymous by Design

Secure Feedback Links

Published School Response

AI-Powered Insights

Dashboard at a Glance

Compare Cycles Over Time

Role-Based Access Control

School Response Publishing

Custom Categories & Provider Access

Full Audit Trail

Issue Tree View

Assign & Track Issues

Add Notes & Resolution

Backlog

WhatsApp Notifications

Compliance Reports

Multi-Campus View

Anonymous Feedback

Structured Cycles

AI Issue Detection

Full Audit Trail

Published Responses

Cycle Comparison

NEP 2020 — How Feedback Loop Aligns

NCF-SE 2023 — How Feedback Loop Aligns

Your first feedback cycle is free.

Listening to parents builds trust,
Trust builds schools.